Archive for Site Promotion Tips

SEO in Ten Easy Steps

If you are at all serious about succeeding online we highly recommend reading this guide.

Based on Google’s Webmaster Guidelines, these ten fundamentals of Search Engine Optimization really do work.
And… they are easily within reach of most website owners with little or no technical skill.

Let’s get started!

1. XML Sitemap Submission

Technical Skill Requirement: None

Difficulty: Easy

Submitting an XML Sitemap, also know as a Google Sitemap, is the best way of being sure search engines have information about your entire website.

XML Sitemaps have replaced the older technique of “submitting to search engines” by filling out a form on each search engine’s submission page. They are are the best, fastest and only guaranteed method of informing search engines about every page of your site.

Your “Get In Google” tool automates Sitemap creation and submission to each search engine. Updating and resubmitting your sitemap on a weekly basis will increase its effectiveness even more.

2. Building Links

Technical Skill Requirement: None

Difficulty: Ranges from Easy to Difficult

One of the most important elements (of the more than 200) that Google considers when ranking your site is the number and quality of links pointing to it. The general idea is that the more sites indicating that your content is valuable by linking to it, the better. As long as these links come from sites deemed to be of quality or authority (high search rank), the better your own search rank will be.

Be very careful about buying links! You can be penalized for participating in most link buying schemes, or having links from sites that Google has blocked, such as sites involved in link selling, sites with malware, or any other activity in violation of Google’s guidelines.

A common legitimate link building activity is directory submission. Submission can range from just your name and homepage URL to an extensive business profile. Always make sure any content you post to directories is unique, readable and human friendly. Never submit strings of comma-separated keywords or duplicate content that will be seen as spam.

It is always best to list your site only in the most important, authoritative and reputable directories. Avoid the “list your site in thousands of directories” offers. Most are a waste of time. Not all directories are equal, and many of the directories that some online services offer to post your site to are completely useless, or could even be on Google’s black list.

There are many other ways to quickly develop high quality links that work, including: professionally syndicated press releases, syndicated business listing services, submitting articles to or commenting on blogs and forums, starting your own blog, getting local government (.gov), educational (.edu), or business association links by working with those organizations, submitting product reviews and answers on sites like Yahoo! Answers and writing submissions in related forums and user groups.

Another important link building activities is participating in Social Networking activates such as Facebook, LinkedIn and Twitter.

However, by far the best way to get quality links to your site is by writing good content. If it’s original, informative and interesting people will want to link to. If you haven’t got the skill or time necessary to write great keyword focused content and work to get it posted on important sites, check out our Top Listing Program. It’s an effective, low-cost alternative to trying to do it all yourself.

3. Learn a Little Simple Basic HTML

Technical Skill Requirement: Low

Difficulty: Low

HTML is a language used by web browsers to dynamically format web pages. Many important SEO techniques require only very simple edits to your site’s HTML code. Knowing what to change and how to adjust your HTML code has a huge effect on your SEO and search listings. Don’t worry; learning the basics of simple HTML is not difficult. (However, if you are using a web designer or outside web developer to implement these simple changes to your site, keep in mind that they are just that: simple. They should not take too long to complete once you know how to tell them exactly what to do.)

W3School’s free tutorials are all you need: ( http://www.w3schools.com/html/default.asp )

4. Choose the Right Keywords or Key-Phrases to Target

Technical Skill Requirement: None

Difficulty: Easy

Choose two or three highly targeted keywords or key phrases for each page of your site, including your Home Page. (In the next step you will learn how to produce the content of your site based on them)

Choose very carefully because keywords you think might be perfect may not be what people actually search for. For example, never use general keywords such as “travel” or “vacation.” Very large, well-known sites usually rank the highest for general words such as these, and are extremely difficult, if not impossible, to out-rank in search listings for these words. You will enjoy much better results by targeting less competitive, more specific and narrowly targeted keywords or phrases.

The Best Keyword Research Tools Are Free!
Google’s two free keyword tools listed below are a great way to discover keywords that may be worth targeting in your content.

Google’s Adwords-Based Keyword Research Tool.

Google’s “Insights” Traffic-Based Keyword Research Tool.

5. Create Fresh and Unique Content Using Your Keywords

Technical Skill Requirement: None

Difficulty: Low to Moderate

Publishing keyword-rich original content is absolutely crucial to ranking highly. All you need to do is transform your list of carefully selected keywords into pages of unique web content. Write pages of at least 200 words of unique text, incorporating one, two, or at the most three of your chosen keywords into the copy of each page. Your home page may have less content, but should target your most important two or three keywords.

What does unique text mean? It means that you produce original content. It means you haven’t simply copied verbatim from other websites or blogs. If you don’t have enough of your own ideas about content look at what other have written, then re-write it making it better. You can make it shorter and more concise, or longer and more detailed. Just don’t copy it.

Search engines must find and “read” keyword rich copy on your pages so they can properly classify or “index” your site. The frequency (or density) of keyword usage is also important. For best results repeat each keyword or phrase, or variations of the phrase, 2 to 4 times within your copy (depending on its length). Be sure to put it at least once in a headline using the <H1> or <H2> HTML code. More is not better. A higher keyword density than this can often cause search engines to penalizing your site. Never use “invisible text” or text on your Web pages that is the same color as the background. It will also result in search engine penalties.

Placing keywords on your website:

Your website content should be written first for real people, and second for search engine crawlers. For your website to be successful you need to keep both in mind. Keywords are important for both audiences. They help real people skim your page, and help the search engines figure out what your page is about.

Writing marketing copy for your website doesn’t need to be difficult and it surely doesn’t need to be lengthy. In fact, keep three simple things in mind, along with your keywords, and it’ll practically write itself: Benefits, Benefits, Benefits!

Don’t just tell the customer you have a great widget at a great price. Tell them what that widget will do to make their lives better, easier, safer, more important. If it saves them time, improves results, etc. – tell them that, and briefly tell them how. Show then the Benefits, not the “features.”

Always tell the truth. You can say anything ,but if its intentionally misleading, your profits and your business are going to be short-lived. Make your website copy sizzle, and make it sell, but always make it honest.

Make it personal: all about You and Your. It might not seem like much, but if you can drop ?your? into your copy, it?s sure to draw the customer in, whether they realize it or not.

Before you put up new content on your site, read it and then read it again out loud. If you can, have someone else look it over. There?s nothing worse publishing great copy that?s tarnished by typos.

Nine good places to use your keywords:

1. In your page title. This is what appears at the top of the browser window when someone visits your website. (See step 8 below)

2. In your page description. Visitors don’t see this, but the search engines do. This is the two lines of text that appear below the main title in search engine results. (See step 9 below)

3. In your page URL. Use keywords, not strings of alphanumeric characters, in the URLs of each page of your site. Search engines will index them much better and display them higher in search results. Creating page URLs with keywords helps those pages rank higher. Simply insert the linked-to page’s targeted keyword phrase into the hyperlink whenever possible. Here is a good example from Allrecipes.com: Allrecipes.com/Recipe/Fettuccini-with-Salsa-Cruda-and-Feta/Detail.aspx

4. In the headings and subheadings. Make it easy for your readers to very quickly see what your page is about by using lots of headings and subheadings.

5. In the first sentence and your first paragraph. Make sure your important keywords appear first — the earlier, the better.

6. In the last paragraph. Also use your keywords at the end of your content.

7. Elsewhere in the page copy. When keywords fall naturally throughout your article, consider bolding them. But don’t go overboard with it or it will become a distraction. However, if it makes the article easier to skim, bold your keywords.

8. In your text links. Instead of linking to words like “click here,” use your keywords in your link anchor text.

9. In the ALT tags on images. The search engines can’t understand images. With every image, include a bit of text called the ALT tag and use your keywords in that text. (See step 10 below)

6. Title Tag Optimization

Technical Skill Requirement: Low

Difficulty: Easy to Moderate

This is what the title tag on Dell.com looks like: <META NAME=”TITLE” CONTENT=”Dell – Official Website – Learn about Dell’s laptops, desktops, monitors, printers plus computer electronics & accessories. “>

HTML title tags are critical because search engines use them when deciding what a web page is about. Using descriptive words and phrases in your Title tags helps both people and search engines better understand the focus of the page. Include your most important keywords in this tag. Space is limited (use a maximum of 69 total characters) so don’t include your company name unless you really think it needs to be there (as in our example from Dell). Do not use the Title tag to display irrelevant information such as “Home Page.” Think of it more as a “Title Keyword Tag” and include words that users would likely search for to find the product or service or other information on that page.

Lengths of Page Title (taken from your Title Tag) Displayed in Search Engines (including spaces):
Google displays up to 69 characters, Yahoo displays up to 72 characters, Bing displays up to 69 characters

The Title tag is the most important tag to optimize on your webpage because:

  • Search engines place a lot of importance on the words used in the title tag when determining your page ranking and keyword indexing.
  • They are used as the title for your search engine results listings, giving a critical “first impression” to search engine users.
  • They are used as the bookmark heading when someone bookmarks a page in your site.

Good Title Tags Made Simple

Here’s a simple method for writing title tags that will boost your rankings:

  • Start the title with the top keyword or phrase for which you are trying to get high rankings. Be sure that the keyword is well used on your webpage so the Title Tag is clearly relevant to the page as a whole.
  • Insert a hyphen or double-colon to separate the initial keyword from what comes next to help make the title more readable.
  • Then describe the webpage in five words or less while using all or part of your target keyword or phrase again.

7. Description Tag Optimization

Technical Skill Requirement: Low

Difficulty: Easy to Moderate

The Meta Description Tag is the next most important tag, since search engines frequently use it as the description for your page’s listing. The content in your description tags often appears as the “snippets” of text underneath the blue Title tag headline in search results pages. A well written description tag increases the chance that your search listing will be clicked on.

Here is an example: a keyword search for “big mac” produces the following result as the third organic listings:

By visiting the McDonalds.com home page and viewing the page source, you can see that the snippet above simply reuses the first 149 characters of the page’s meta description:

<meta name=”description” content=”McDonald’s in the USA: Food and nutrition info, franchise opportunities, job and career info, restaurant locations, promotional information, history, innovation and more.” />

Here is what you should do to optimize your description tags:

  • Create a unique meta description tag for each page that uses its keywords.
  • Create “meaty” description tags that accurately describe the page and product to search users and respect the character limits noted below.
  • Include words that users would most likely search for to find the product, service or information on that page.

Meta Description Lengths Displayed in Search Engines (including spaces) Google displays up to 156 characters Yahoo displays up to 161 characters Bing displays up to 185 characters

Good Description Tags Made Simple Begin the description tag with the same keyword phrase you used in the title tag, followed by a dash or double colon. Then use it to start a sentence describing your webpage in 10 to 15 words.

Here are a few guidelines to follow when writing description tags:

  • The entire tag should be no longer than 22 words (156 characters).
  • It should briefly describe the webpage and entice users to click on your listing.
  • The keyword should be used no more than two times in total.

Here’s a simple layout for writing description tags that will boost your rankings:

[Your Keyword or Key Phrase] – [A Brief Description of Page]

If you only have a little time to optimize your site for better search engine rankings, at least write good Title and Description tags. They are a fundamental requirement for improved search ranking.

Note: The Keyword meta tag is not given ANY consideration at all by Google or the other major search engines and should not be used.

8. Take Advantage of Other Simple HTML Opportunities

Technical Skill Requirement: Low

Difficulty: Easy

Don’t overlook other HTML code elements to extract a little more love from the search engines. You can boost your rankings and nudge visitors along your “buy path” by providing more information in your HTML code. Here are some of the ways you can easily boost your search engine rankings:

Use text headings (using heading tags <H1><H2><H3>) Text placed within a heading tag is used to briefly describe the topic of the section of a page it introduces. The use of text “heading” tags is important to the user as visual clues, but they are also used to indicate the importance of the words or phrases to the search engines. It allows search engines to make better sense of the words and phrases on the page in a way that changes in font size doesn’t. Some sites don’t use them because they don’t like the way they look, but heading tags can easily be made to look any way you like by including them in your style sheets.

Use Inter-site “anchor text” links Creating keyword-rich internal text links within your site will also help. Use this tactic in moderation as too many links between your pages can actually harm you. Testing has shown good results by creating links between the first 10 pages that you will find listed in.

Google’s results when you search for site:www.mydomain.com (simple add “site:” to your home page URL, all as one word, and search for that “combined” word in Google)

Use Image Alt Tags Alt tags (Alternative Text Tags) were developed so that if an image is unavailable, you can still see an alternative text description of it.

However, alt tags are also an additional type of content, in which you can display information to visitors and search engines by using the alt and title attributes, like this: <img src=”smilingbaby.gif” alt=”Smiling Baby” title=”Smiling Baby”/>. Note that search engines will index the both the alt and title content, but usually prefer the title content if available.

9. Eliminate Broken Links and Error pages

Technical Skill Requirement: Low

Difficulty: Easy

Broken links that produce “Page Not Found” error messages are harmful to your site. They reduce search engine crawling efficiency and accuracy, meaning that some of your content may not be listed (or indexed) in search engine databases. They also “dilute” your site’s overall search engine rank. Plus, they are one of the easiest ways to lose potential customers. Broken links and error messages create a highly negative and unprofessional impression to visitors, frequently causing them to leave and not return.

We strongly recommend regularly checking your entire site for error pages. Your SEO Tools account includes a broken links report and tool that helps find both the error page URL and all the links to it within your site. Use the tool to remove all internal links to error pages, and then use the solutions below for any possible external links to them.

Create a Custom 404 Error Page A good 404 error page advises visitors that they’ve hit an invalid URL, and then provides other links to direct help them to their intended destination.

Use 301 Redirects If you move or rename pages, use 301 redirects to automatically transfer them from the old page location to its new permanent home. This redirect is anonymous to your site visitor.

If you can’t implement custom 404 pages or 301 redirects, contact your web developer for assistance.

10. Develop (or Exercise) Patience

Technical Skill Requirement: None

Difficulty: Moderate

Don’t expect quick results. Using these simple techniques will indeed deliver more traffic from Google and other search engines, but it takes a little time. There’s no getting around that fact. Once you start following the steps above, your site’s ranking will slowly but surely rise. While you should start seeing results within weeks, big improvements usually requires a little more time and effort. However, these efforts ALWAYS pay off

Take the time to keep implementing the Google Guidelines. Google rewards sites meeting their guidelines with higher placement in search results, and more search traffic.

Using Facebook to Promote Your Website

Using Facebook to Promote Your Website
Facebook is one of the best Social Networking sites for website promotion. A lot of website promotion can come from the effective use of Facebook. This tool will help you develop your Facebook account to start sending more traffic to your site and producing high quality links that raise your page rank and generate awareness among potential visitors.

Many people go to Facebook to connect to family and friends and people they have not seen in a long time. There are games to play, silly gifts to give and all kinds of other “Fun” things to do. However, there are many ways that Facebook can be used to promote your business as well.

First, although Facebook has the option of creating a business account, it is better for you to set up a Personal Profile for yourself that will be solely used for the purpose of promoting your business. The reason for this is that a Business account on Facebook is limited in functionality. According to its description of Business Accounts, Facebook states:

Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site.

An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer.
In addition, business accounts cannot be found in search and cannot send or receive friend requests.

Setting up your Profile
It is very important that you familiarize yourself with Facebook’s Terms of Rights and Responsibilities in order to make sure you are following their rules. For example, Facebook has a policy that does not allow people to maintain multiple accounts.

Therefore, if you already have a personal account, you will either need to set up the company profile under the name of someone else in your company that does not already have an account with Facebook or forgo using your personal account for anything other than to promote your business.
Once you have created an account for your business, fill out your profile as completely as you can.

This is your best advertisement and will help you start to establish your brand. Be sure and include your contact information along with your personal web site or blog URL. You can upload a professional or business casual head shot of yourself as your main profile photo in order to add to your professional image and put a personal touch on your page.

If you wear a uniform all of the time, you may want to wear your uniform for your profile photograph. Remember you are your brand so you want to pay attention to all of
the details that will help build your brand.

Managing your Settings
As soon as you get your profile started, you need to go into the settings in your Facebook account and set your preferences that allows you to keep parts of your profile private. For example, you may want to have personal pictures there for your friends and family to see that you may not want clients to see. You have the ability to set your preferences so that only those you allow will see this personal information. You also have the ability to prevent others from posting to your page, or to keep updates from others’ pages from showing up as a post on yours.

You don’t want to take the chance of something inappropriate appearing on your Facebook page if someone in your network were to post something like that on theirs. Believe us, We’ve seen it happen.

Next, when setting up your page, Facebook offers 20 + pages of Applications such as the Blog RSS Feed Reader Ap, which you can customize to look like a mini version of your actual blog or web page, that allows you to integrate feeds from your company’s blog if you have one as well as to other social networking accounts that you have set up.

Use the information tab of your profile to provide links to specific pages on your website such as your contact form or products and services page, along with information on how your readers can subscribe to your blog or newsletter. According to Allison Driscoll, author of 8 Essential Apps for Your Brand’s Facebook Page, that may help to give you a better understanding of the Applications she has chosen for her list and may be appropriate for your business.

Begin Networking!
Following are 15 key steps that are relatively simple but will allow you to have
maximize your success with using Facebook to promote your website:

1. Vanity URL:

Now that you’ve gotten your Facebook up and running you can reach out and connect with potential customers and business affiliates. In June of 2009, Facebook added the Vanity URL feature not previously available on the site. This is a URL that you can create which is specific to your page, is static and can be used to help others find your profile easier.

2. You can include your Social Networking URLs in the signature line on all of your emails as well as posted on your website. In addition, you can feature this unique URL on all of your business supplies such as business cards and letter head.

3. Search Feature:

Use the Search feature at the top of your Facebook pages, using key terms such as Business Networking, Business Marketing, Intellectual Property and so on to look for people and businesses in your industry that you can connect with. A list will generate featuring People, Pages, Groups, Applications, Events, Web Results, Posts by Friends and Posts by Everyone found as a result of your key term search. Try multiple search terms, including pluralities of words to make the most out of your searches. Search often as new profiles are added to Facebook each and every day.

4. Start sending Friend Requests:

Click on the link for People and scroll through the list looking for potential leads and contacts. Send friend invites to anyone who you feel would be a good contact for you and your business. As your list grows, you will also see that every time you refresh your home page,

Facebook gives suggestions of others who you may potentially want to connect with based on those already in your friends list. Check there every time you fresh your homepage to see if there are others who may be of potential interest that you can also connect with.

5. Join Networking Groups:

From your original search list, click on the link for Groups. Search for groups and fan pages that you feel are relevant to your business and industry that may be of interest to you or who’s fans you feel would benefit from your products and services.

6. Click the link to become a fan and then post a quick hello in the Write Something box to introduce yourself to others in the group. Go back often to the groups you join and post things that you feel will of interest to the group.

7. Create a Group(s) of Your Own:

Go to your home page and click on the Groups link on the left hand side of the page. A list of the groups you are a fan of will pop up. There you can create a group or groups of your own that is pertinent to your industry and will be searchable based on the terms you feature in the title and within the posts that you and your “fans” post to the group.

Make sure it is set so that your group members can invite their “friends” to join the group as well. Be sure and mention your Facebook group on your main Facebook page, in your blog and on your website. As more people come to your group, they will invite others to the join the group and the group will continue to grow.

8. Create a Discussion Board:

Facebook features a Discussion Board Application that you can use in conjunction with your Facebook page. Featuring a Discussion Board allows you the opportunity to post nteresting topics pertinent to your business and in turn enables your customers and potential prospects to tell you what they think, feel and desire. It will help you get to know your customers better putting you in a better position to customize your products and services to your customers needs.

9. Keep a Calendar of Events:

If you are planning to attend or host a business function that will be open to the public or perhaps you will be traveling to a specific part of the country, post a calendar on your Facebook page (they have one in the 20+ pages of available applications) letting your readers know. Post upcoming events including webinars, conferences and any other upcoming events you will or someone from you business will attend or host.

10. Stay Active and Current:

And post regularly on your Facebook Profile Page, Group(s), Fan Pages and on your Discussion Boards in order to keep your group members interested and coming back for more. Post interesting tidbits that are relevant to your field. Remember as each person connects with you, you have the potential to connect with everyone they are connected with.

11. Build Awareness:

Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do business in. You only pay per click, so costs are minimal. Also, a Facebook page or group can be created to help get the word out about your organization.

12. Distribute Information:

Local businesses need to affordable communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information– for free.

13. Create Community:

Social networking serves to bring people together. Your local business can brand, build, and boost business by creating a Facebook page or group so your local contacts can converse with each other. Let your community become your best sales people and free focus group. Listen to the conversations and allow raving fans to share and get in on the conversation.

14. Offer Additional Customer Service:

Through Facebook, you can answer questions, receive free feedback, promote events, and provide news to be of additional service to your locally-based audience. Facebook gives your prospective and current customers an additional web option to find and connect with you.

15. Boost Sales:

Local businesses have to fight harder than ever to survive in this tough economy, but your business can have a competitive edge with Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in unison to make sales.

Using Twitter to Promote Your Site

1 Using Twitter to Promote Your Site
You may already be on Twitter, but are you using it for promoting your website – and to get targeted visitors to your site? Twitter is a real powerhouse of traffic if you take a little time to learn how to do it.

How Does Twitter Work?
Twitter allows users to post messages up to a total of 140 characters, which includes punctuation and spaces. Not only can you tweet via your computer but also through your mobile telephone networks as well. And given that most telephone services limits texting on your cell phones to 160 characters, Twitter opted to limit it to 140 leaving you with 20 characters for your username. The messages that you post are public and can be read by anyone who signs up to “follow” your twits.

Getting Started
Get to know Twitter a bit first – Be sure to read through the Twitter Rules and Terms of Service to stay out of trouble.

Create your company profile – Go to twitter.com and click sign up now. Enter your company name just as you want it to appear in the “Full Name” field. This is your user name or “handle” by which you will be known on Twitter. Use the shortest name that describes your company. Preferably your company or website name (without the .com) if its available and not over 20 characters.

Learn the Twitter lingo – Although Twitter seems easy enough, understanding the special terms used to communicate will make using this social network much more effective. Read Twitter 101 (http://business.twitter.com/twitter101/learning) to learn about each of the terms used in with your Twitter account.

Personalize your profile – Go into Settings and give your company or website a face. Upload a picture, such as your logo or homepage screenshot. Then add the names of those who will be tweeting on the account. Its especially important to pay attention to to bio section. It is limited to 160 characters so you need to determine the best way to describe your website and/or what you do. Use some of your most important keywords. Space is limited to one line in the bio section, but you can go to the design tab and utilize the background image on your profile to post additional information.

2 Begin tweeting – Remember Twitter allows you to post messages only up to 140 characters long, including punctuation and spaces. Its also best to use a casual, friendly tone, or even some humor to keep your tweets from being too dry or boring. a good idea is to make your followers feel like insiders with behind the scenes looks at your company. Write tweets about breaking business news, post links to your website, as well as to other sites or articles you think your followers may be interested in.

Retweet Posts – especially tweets by others that you feel will be of interest to your followers. Always make sure your retweets provide value to your followers.
This will eventually make you more visible to others who may not have found you otherwise.

Make Connections– Twitter isn’t just an advertising medium, its a Social Medium. Get out and communicate. Use the search box on your Twitter homepage to search for other professionals in your field. Use key terms, specific to your website such to search for mentions of these keywords by other websites, your visitors and potential visitors. When you find interesting tweets you can choose to follow those individuals who posted the tweets. Say hello to be personable. Twitter also has a Find People section to search for specific people, companies or websites by name.
Find out what people are saying about you -Type your company name, website name or products into the search box on your Twitter home page and discover where your company and products are mentioned.

Building Relationships – Respond immediately to any complaints posted and send thank you notes to those who give praise. Offer helpful hints and quickly answer any questions or issues about your site or services.

Promote your Twitter account – Promote your twitter account wherever you can. Post a Twitter badge on your website, connect your Twitter and Facebook accounts. Add your Twitter URL to your signature line for your email.

3  Tips to help you get the most out of Twitter:
• Be sure your posts are interesting! – Its just as easy to choose to unfollow you as to follow you.
• Follow others – The more people you follow, the more people will follow you.
• Know your goals – Knowing your goals helps you determine what to post and when to post it.
• Use shortened URL’s – You only have 140 characters, and can often use more than the allotted space for the URL alone. Use the Bit.ly
(http://bit.ly) to shorten the links you post.
• Use DMs (Direct Messages) to send private messages to other Twitterers who are following you to personally address concerns.
• Retweet Often, but make it good stuff! Retweeting is a common form of communicating on Twitter.
• Pay attention to the Trending Topics on your Twitter search page. These most mentioned terms show you what most people are paying attention to right now and can be used for topics on your own Tweets.
• Don’t spam people by sending unsolicited @messages or DM’s.
• Don’t post the same messages to a multitude of accounts, or tweet the same things over and over, or to a multitude of accounts.
• Do not “follow churn” or follow and unfollow the same people over and over.
• Ask for feedback – ask friends and followers to give you feedback on your website or products/services.
• Put a Twitter icon on your homepage.